A new and exciting way to connect with your customers!
Speak to us about a new PAYG way to reduce the ‘value’ risk whilst boosting the short term reward with measurable results.
What’s Included (as standard)
Data Ingest.
Bring in web site activity, external data from your email service provider, call centre, email service platform, merchandising, subscription data, exported tables from your EDW or connect it in realtime so to enable SQL queries on the fly. The choice is yours. Fully flexible and realtime (measured in milliseconds).
Build it.
Build audiences from all available data points. Audience Builder will enable you in seconds to see how your changes early on will affect your end result. No more lengthy complex design/builds - keep it simple.
Grow it.
Watch in realtime your audiences grow! Unsure whether the audience is rich enough with datapoints for targeting.
Own it.
Fully supported throughout by a straight talking, independent agency with 20+ years experience in analytics and data orchestration.
From initial audit and data maturity assessments, through to implementation, use case discovery and support we will be there helping you to get the most from your investment.
What our customers say…
“We’ve heard we need a CDP but to be honest we don’t know where to start or what to even look for in a CDP. We want (and need) to be competitive in the industry and know our competitors use one and they seem to have good results, so we want to explore options for ourselves”.
— A niche UK hospitality company
“Having used expensive CDPs in the past, we felt a little cheated on the value they ‘promised’, but failed to deliver which resulted in two cancelled ‘projects’ in the last 3 years.
However we came across the PAYG service provided by IMCG and this has been game changing for us as it has enabled us to have the flexibility and power of a reverse ETL CDP at a very acceptable price point which has allowed us to have significantly and better measurable ROI against ever growing list of use cases, whilst being fully supported throughout by the team at IMCG.
Best move (by far) made by my team this year!” — A boutique UK retailer
“We need to take use our customer data to the next level to ensure we hit our targets for the year. Merging analytics data with CDP’s seems to be a treasure trove waiting to be explored - we hope to be early adopters in our industry to take full advantage of this technology”.
— A specialist UK company in the renewable energy sector
