Welcome

These days there is just too much noise! Too many ‘me too’ vendors as well as agencies. We want to be different. We want to share with you as much as we can about the technology vendors and partners we work with in hope to inspire you to do more!

Too much knowledge and information these days is locked away and only available to you if you have budget. We don’t work like that at IMCG. We want to share the knowledge, help encourage and promote awareness, harness adoption (push innovation) and drive the vendors harder to build better integrations, for you!

If you have ever wanted to learn how to do discover, build and deploy a simple or indeed complex use case, you will find the answers here! If you have ever wanted to understand how to get the most out of your tag manager or wanted to know how to instrument your web site to aide personalised marketing initiatives based around segment audiences, again you will find the answers here. We now have our own CDP too which allows you to try out a CDP and the potential value it will bring your organisation without the risk of a hefty investment with a ‘promise’ around potential returns. We will work with you on assessing data maturity, use case design, implementation, measurement around implemented use cases and continue to work hard to ensure you see continued success with a Customer Data platform.

Iain Murphy, Founder and Managing Director of IMCG