Unlocking the Power of Customer Data: Exploring Transformational Use Cases for Customer Data Platforms (CDPs)
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Use Case: Monetise the brand and drive more targeted daily newsletters to subscribers
Objective: A media customer wants to monetise their brand by placing high value content on pages targeted to specific audiences, whilst also sending daily newsletters to their subscribers around geographic specific content areas of individual interest to drive customer longevity, increase readership and drive more revenue.
CDP: Lytics
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Use Case: Personalised E-commerce Recommendations
Objective: To leverage enhanced data activation through a Customer Data Platform (CDP) and Google Tag Manager (GTM) to deliver personalised product recommendations to e-commerce website visitors.
CDP: Lytics
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Use Case: Using a CDP with AI to predict churn and hedge to mitigate against losses
Objective: A fund/pension management business has two major events a year occur within their customer base - Summer holidays and Christmas. Large withdrawals would occur around these times and the business would lose in excess of $10M each time.
CDP: Tealium AudienceStream
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Use Case: Using a CDP to save lives (and reduce expensive claims)
Objective: Using a CDP to help predict propensity of a driver to cause an accident, endangering the drivers/people’s lives as well as increased pay-outs for insurer and loss of revenue.
CDP: Tealium AudienceStream
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Use Case: Cheap(er) lead generation with quality data you can use and target with from Day 1
Objective: Alliances between banks and airlines with free onboard WIFI in exchange for watching a short video on key topics/products/services and providing limited contact information which could then be used for follow-up campaigns.
CDP: Tealium AudienceStream
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Use Case: Be a more responsible bank to your customers (and drive greater adoption and loyalty)
Objective: Be a more responsible bank to your customers. At the time, the local currency was deflationary, and inflation was out of control. Many customers were unable to buy produce so were putting on credit cards which then led to inability to meet minimum payments for the monthly credit card statement.
CDP: Tealium AudienceStream
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Use Case: Elongated parasite intrusion due to extended weather seasons
Objective: Extended warmer weather seasons are perfect for parasite infestations to ‘hang around’ for longer periods of time. When this happens, veterinary practises need to advise owners to continue medicating their pet/animals whilst the warmer season is extended.
CDP: Tealium AudienceStream