Artificial Intelligence (AI) has recently been in the news around its advances in modern day living and emerging as a groundbreaking technology that is reshaping various industries, including consumer marketing. Big brands are harnessing the power of AI to gain invaluable insights, deliver personalised experiences, and optimise their marketing efforts. In this blog post, we'll explore how AI is influencing how big brands market to consumers, revolutionising the way they engage with their target audience.

A pet project of ours many years ago was to instrument a CDP into your home, to prove there is not much you cannot do with a CDP!

Converting existing subscribers to subscribe to more publications can be a challenging task, but there are several strategies that can be effective in achieving this goal. Here are some of the best ways we have helped our customers to do it…

More traditional CDPs are becoming reverse ETL ‘compatible’ - whilst that strikes me as being a car automaker who used to use engines but is now going electric and ‘adapting’ your drivetrain to ‘fit’ the new propulsion system, we predict you are likely to continue seeing more and more ‘traditional’ CDPs becoming ‘Reverse ETL’ compatible.